5/29/2023 0 Comments Brisk zeroBrisk is launching the new beverage with the tagline “All Great Things Start from Zero,” hoping to inspire creators to represent themselves authentically.īrisk has also collaborated with renowned sneaker artist and fashion designer Mache to launch the new flavor, offering custom-designed merch and clothing. Yum Brands' Pizza Hut chain has run sneaker-themed campaigns, including the introduction of its "Pie Tops" connected sneakers for ordering pizza.In its first significant product innovation in five years, Brisk has announced a new flavor, Zero Sugar Lemon Iced Tea, which the brand says has the same boldly refreshing taste as the original, but with zero calories. Mondelez's Chips Ahoy last month began asking sneakerheads to vote on their favorite shoe design for brand mascot Chip. Luxury car brand Lexus this month created a video documentary titled "Rubber & Sole" that showed how a group of designers created a customized sneaker inspired by the luxury car brand's 2021 IS sedan. The grand prize that includes custom sneakers made by Mache is another sign of how sneakerhead culture has become more mainstream, and is more pronounced in campaigns from brands outside the sportswear and apparel industries. Dunkin' offered wedding-themed merchandise on its website for Valentine's Day, while McDonald's has used the strategy for years with a variety of products, including the capsule collection for last month's launch of the Crispy Chicken Sandwich. Among the more recent examples, Avocados From Mexico this month began offering members of its new loyalty rewards program a way to receive branded swag from its web store. ![]() Branded merchandise has become more popular in promotions for a variety of brands that aim to remain relevant among younger consumers. Brisk's social media effort to promote the product drops includes an "All Great Things Start From Zero" influencer campaign on Instagram, the #JustAddBrisk challenge on TikTok and a custom emoji that people can see when they use the hashtags #UnlockYourZeroDrop and #BriskZeroSugar on Twitter, per the announcement.īrisk is giving consumers an incentive to try the new flavor with the sweepstakes that offers a chance to win branded merchandise like a skateboard, bucket hat, T-shirt, bomber jacket and boom box, among other items.In addition, all entries have a chance to win one of five grand prizes that include Brisk merchandise and a pair of customized shoes made by sneaker artist Dan "Mache" Gamache, who is featured in the 60-second spot. ![]() Brisk will give a prize every hour for 56 consecutive days.
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